2022年9月新書目錄

應用科學類 (共16冊)
書名/作者 出版項 索書號
法國品牌在中國 : 以產品來源國的觀點 = Opportunities for French brands in China : implications of the country of origin effect / 桑, 提瓊 (Pardies, Jan Sainte-Cluque) 2018 494.1 7751:2 2018
千禧世代之正念與領導力探討 = Mindfulness and leadership under millennials generations / 羅, 拉奎 (Robles, Raquel) 2018 494.1 6054 2018
加密貨幣 : 未來與其對社會影響之探討研究 = Cryptocurrency : future and social implications / 馬, 內爾 (Fossas, Manel) 2018 494.1 7141 2018
美洲、歐洲與亞洲線上消費者行為之比較研究 : 以運動鞋產業為例 = Comparison of online consumer behaviour in the athletic footwear industry in North America, Europe and Asia / 丹, 馬可 (Tolsanas, Marc Darnés) 2018 494.1 7771 2018
傳統銀行與金融科技銀行之客戶行為研究 = Study of customer behavior in traditional and fintech banks / 波, 瑟吉 (Arrufat, Sergi Bonilla i) 2018 494.1 3414:4 2018
共用經濟apps在運動社群網站之應用研究 = A study of shared economy mobile apps in sports combined with social networking / 米, 蕾雅 (Juan, Mireia) 2018 494.1 9047 2018
共享經濟在巴西 = The importance of the sharing economy for Brazil / 普, 利希 (Luca, Priscilla de) 2018 494.1 8024 2018
科技對企業之商業模式的影響 = The impact of technology on the business models / 伊, 派柏 (Morera, Pablo Iglesias) 2018 494.1 2734:2 2018
共享經濟之社會影響 : 以Airbnb為例 = Impacts of sharing economy in the society : a case of Airbnb / 凱, 歐力 (Casal, Oriol Casal) 2018 494.1 2774:2 2018
台灣自有品牌提提顏面膜個案分析 : 競爭力座標與策略之研究 = Strategic group analysis and mapping competitive position of timeless truth mask / 陳, 韋之 (Chen, Wei-Chih) 2018 494.1 7543:5 2018
東西文化下之職場幽默比較 = Humor styles in the workplace : a comparison between Western and Eastern culture / 袁, 振凱 (Yuan, Jen-Kai) 2018 494.1 4052:2 2018
企業發行之即時通訊軟體的免費貼圖對消費者購買其企業產品意願之引響力研究 : 以LINE為例 = A study of effectiveness of MIM stickers on users' purchase intention : a case of LINE / 曾, 子容 (Tseng, Tzu-Jung) 2018 494.1 8013:2 2018
以全球觀點研究共享經濟以共乘平台服務為例 = A study of sharing economy in a global perspective using carpooling platform service as an example / 甘, 濠維 (Kan, Hao-Wei) 2018 494.1 4432:6 2018
探索職場孤獨感的前因與後果 = An exploratory study on antecedents and consequences of loneliness at workplace / 徐, 子晴 (Hsu, Tzu-Chin) 2018 494.1 2816 2018
社會企業家精神於創業之思考 : 以緬甸與台灣為例 = Social entrepreneurship in Myanmar and Taiwan with reflections from entrepreneurial pioneers / 李, 國珍 (Lee, Stephanie Sun) 2018 494.1 4061 2018
合作的艱難勞動合作社的比較利益 : 以勞動者觀點出發 = Why workers don't join cooperatives? Comparative advantage of labour cooperatives : from the perspective of labour / 洪, 敬舒 2018 494 3448:2 2018
最適化課後照顧之課程設計研究 = The research of the most appropriate curriculum design for after-school care / 阮, 琦琇 2017 494 7111 2017
線上學習適性量表發展建構 = The development of scales for the aptitude of online learning / 游, 蕙安 2018 494.1 3843 2018
產品品質、品牌知名度與網路口碑對消費者購買意願之關聯性研究 : 以食品業為例 = The relevance reserch of products quality, brand reputation and internet word-of-mouth for consumers' purchase intentions : a case of food industry / 林, 佳彥 2018 494.1 4420:2 2018
台灣保險經紀人公司領導團隊關鍵成功因素之研究 = The critical success factors of the leadership team on Insurance broker's business in Taiwan / 吳, 佩芳 2018 494.1 2624:2 2018
服務創新、享樂主義、流行意識、消費者創新性、知覺價值 : 以網路購物為例 = Service innovation, hedonism, fashion consciousness, consumer innovation, perceived value : a case of online shopping / 蘇, 鼎峰 2018 494.1 4422:6 2018
關係價值與顧客滿意度對顧客忠誠度影響之研究 : 以OEM代工製造業為例 = A study on the impact of relationship value and customer satisfaction on customer loyalty : a case of OEM industry / 陳, 毅鴻 2018 494.1 7503:2 2018
魅力領導、職場靈性、正念、工作狂與幸福感之關聯性研究 = The relationship among charismatic leadership, workplace spirituality, mindfulness, workaholic, and well-being / 吳, 芳宸 2018 494.1 2643 2018
服務創新、體驗價值、享樂主義、知覺風險與消費者創新性之關聯性研究 : 以電子商務平台為例 = Research on the relationship among service innovation, experiential value, perceived risk, hedonism and consumer innovation : a case study of e-commerce platform / 張, 展榕 2018 494.1 1174:2 2018
社區經濟生態圈之研究 / 潘, 國鴻 2018 494 3263 2018
YouTuber 對購買意願之影響 : 奢侈品產業的炫耀性消費與模仿行為 = The effect of youtuber on purchase intention : the conspicuous consumption and imitative behavior of luxury industry / 李, 琇鵑 (Lee, Hsiu-Chuan) 2021 494 4016 2021
探討企業社會責任形象對顧客再購意願之影響 : 以印尼銀行業為例 = Exploring the effect of CSR image on customer repurchase intention : a case study of Indonesian banking industry / 陳, 興瑞 (Pawane, Roinaldo) 2022 494 7571 2022
破框 : 舊我與新我螺旋前行的行動研究 = Evolutionary being : the dialectical development of the old and new selves / 林, 文善 2022 494 4408:5 2022
探討工作壓力源對員工工作轉換意圖與創業意圖之影響 : 以期望失驗理論為基礎 = Investigating the influence of job stressors on job change intention and entrepreneurial intention : based on expectancy disconfirmation theory / 紀, 晴 (Chi, Ching) 2022 494 2765 2022
善因故事行銷對消費者品牌聯想、購買意願、推薦意願之影響 = The effects of cause-related story on consumers' brand associations, purchase intention, and recommendation intention / 白, 居諺 (Pai, Chu-Yen) 2017 494 2670 2017
貨暢其流 : 以公益勸募回饋機制作為素人布手做產品商業模式之可行性研究 = Business model feasibility study : with fabric hand-crafts as rewards on crowdfunding platform for charity purpose / 吳, 佩螢 2021 423 2629 2021
ARIMA與BPNN模型對VIX預測績效之比較 = Comparison of prediction performance on VIX based on ARIMA and BPNN models / 方, 浩安 (Fang, Hao-An) 2022 494 0033:3 2022
以緊急訂單為基礎之供應商評估系統 = Supplier evaluation system based on urgent orders / 王, 湘云 2021 494 1031:6 2021
企業ESG對公司價值、經營績效之關聯性研究 = The impact of corporate ESG on firm value and performance / 林, 輝屏 2022 494 4497:3 2022
目標焦點型領導對工作表現之影響效果 : 成就目標導向的中介效果 = The influence of goal-focused leadership on job performance : the mediating effect of achievement goal orientation / 李, 仁豪 2022 494 4020:4 2022
C2C微商內衣消費者購買重視因素之研究 = A study of important factors in C2C WeChat women's underwear consumption / 張, 琦彬 2020 423 1114:2 2020
正念、工作壓力、心理賦權、幸福感與團隊凝聚力之關聯性研究 = The relationships among the mindfulness, job stress, psychological empowerment, subjective well-being, and group cohesiveness / 張, 淑惠 2022 494 1135:3 2022
轉化型領導對情緒耗竭、工作表現之影響 : 工作投入的中介效果 = The influence of transformational leadership on emotional exhaustion and job performance : the mediating effect of job involvement / 柯, 長廷 2022 494 4171 2022
社會影響力債券可行嗎? : 一個台灣無家者生命重建的案例分析 = Approaching the social impact bond : a case study for the life reconstruction of homeless people in Taiwan / 吳, 培瑄 2022 494 2641:5 2022
運用思維過程防範電子製造業生產線的潛在管理風險 = Using thinking processes to prevent potential management risk in the production line of electronic manufacturing industry / 張, 建新 (Chang, Nickle) 2022 494 1110:2 2022
醫院形象、醫病關係、醫療服務品質與顧客滿意度之研究 : 以北部某家醫院為例 = A research of the customer satisfaction, hospital image, doctor-patient relationship, and medical service quality : an example of a district hospital in Northern Taiwan / 陳, 揚文 2022 494 7550 2022
新冠肺炎疫情下之服務設計、關係品質、體驗價值、品牌形象、顧客忠誠度關聯性研究 : 以王品集團聚火鍋為例 = The relationships between service design, relationship quality, customer loyalty, experience value, and brand image : an example of Giguo Hot Pot in Wowprime under the COVID-19 pandemic / 黃, 惠屏 2021 494.1 4457 2021
广告的形象构建 : 商业中的语言与视觉符码 / 約翰遜 (Johnson, Fern L.) 2021 497.015 2743
罐头 : 一部美国公众的食品安全史 / 扎伊德 (Zeide, Anna, 1984-) 2021 483.7 5222
出身 : 不平等的选拔与精英的自我复制 / 里韋拉 (Rivera, Lauren A., 1978-) 2019 494.015 6045
解码广告 : 广告的意识形态与含义 / 威廉森 (Williamson, Judith) 2021 497 5304
了解原理就不會失敗!麵包入門必修課 : 初學者也能在家做出不輸專賣店的麵包 / K.K.baker 2022 427.16 0104
學界藥品開發實用指南 : SPARK方法論 / 2022 418.4 4426
Carol的甜點四季 / 胡, 涓涓 2022 427.16 4733-8
徒手健身肌群訓練解剖全書 : 150種訓練項目及運動機能解剖分析;無需專業器材,就地鍛鍊零藉口,強力續航更持久! / 艾比爾 (Seijas Albir, Guillermo) 2022 411.711 4421